Madura Tea vision continues to brew

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MADURA TEA at Clothiers Creek is celebrating 40 years since establishing one of the finest sustainable tea plantations in Australia.

Michael and Norma Grant-Cook laid Madura Tea’s foundation back in 1978 in the fertile farmlands of the Tweed.

The couple were fuelled by a vision to create the purest tea blends while nurturing the region that sustains them, the Grant-Cook legacy has been upheld as a blueprint for quality tea, underpinned by a respect for community.

Madura Tea has today evolved into a multi award-winning producer of over twenty blends, with a loyal client base Australia-wide and overseas.

Renowned for their passionate approach to the art of tea making, Madura Tea remains a family owned and operated business, employing a locally-sourced team of fifty that share a love for quality tea, and a commitment to maintaining the standards and principles on which the company has been built.

Madura Tea Estates Marketing Consultant Tanya McPhee said that while they pay careful attention to market trends, it is the enduring flavour of their classic blends that have stood the test of time, earning them Canstar Blue’s prestigious Blue Taste Award for Australia’s best teabag across four consecutive years.

“Always striving for perfection in taste and flavour to maximise their customer’s tea drinking experience, Madura Tea’s brews have expanded over the years,” she said.

“Boasting a range of classic handcrafted blends, including black, white, green, chai, and organic teas, they also produce popular herbal infusions featuring creative flavour combinations such as lemon myrtle, lemon, lime and ginger, and seven spice chai, as well as the more traditional tastes of peppermint and camomile.”

Those interested to delve deep into the process of tea making can take a look at the ultimate green tea guide or a similar resource in order to better understand the fine art that Madura Tea and the likes tend to incorporate.

Taking a holistic approach to its operation, Madura Tea is proud of its strong position in a competitive market, and its reputation as Australia’s foremost wholly owned and operated tea plantation.

In an effort to support their ideals of sustainability, and offsetting their environmental footprint while giving back to the community, the 250,000 plant strong operation is powered by over 400 solar panels, with each stage of production assessed for its impact on the surrounding
co-system.

“Madura Tea also supports systems thinking, a responsible global environmental approach now being adopted by forward thinking manufacturers; where bulk ingredients are shipped and packed in the country they are to be sold, rather than packed in developing countries and shipped all over the world thus creating high carbon emissions and greater impact on our planet,” she said.

To learn more about Madura’s quality Australian tea and their range of blends and products, or to enquire about visiting the Estate, phone (02) 6670 2000 or visit http://www.maduratea.com.au

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